October 2010: Herban Lifestyle Launches New Naked Line
Launch of Naked Eco‐Beauty Products by Herban Lifestyle
Bath and body products made without colors, fragrances, preservatives, or chemical additives.
WASHINGTON, DC (October 1, 2010) – The key to healthy and beautiful skin and hair isn’t Sodium Lauryl Sulfate, an ingredient found in almost every face wash and shampoo in the United States, but in knowing that the products you use have no toxic ingredients at all!
With the rising trend of consumers purchasing healthy products to use in their bodies and on their skin, more and more companies are jumping on the “natural” bandwagon and mislabeling products to keep consumers happy. According to Annie Leonard’s documentary, “Story of Cosmetics,” terms such as “herbal,” “natural,” and “organic” have no legal definition, so products claiming these may still contain ingredients such as petrochemicals (ingredients made from crude oil), parabens, phthalates and other toxic ingredients known to cause cancer, asthma and other reproductive disorders.
But little do they know that these consumers have a plethora of information at their fingertips. With recent documentaries such as “Story of Cosmetics,” round‐the‐clock access to search sites such as www.cosmeticsdatabase.com, education and advocacy provided by the Campaign for Safe Cosmetics, and events such as Herban Lifestyle’s Product Launch and discussion, consumers have more opportunities for information today than they did even a few years ago.
Join Chief Herban Developer, Mary Kearns, on Wednesday, October 20, 2010 at One Restaurant and Lounge located at 1606 20th Street NW, Washington DC for an evening devoted to truly natural and organic products. Herban Lifestyle’s NakedTM line uses only the highest quality natural, organic, and fair trade ingredients that have been minimally processed and void of any harsh chemicals. The line includes body butter, belly balm, mineral soak, bath tea, healing salve, lip balm, body soap, facial soap, facial masque, and facial toner.
“There is so much natural beauty in the world there for the taking. My new line celebrates the gifts of the earth and the naked beauty in each one of us,” says Kearns. “Each product is designed to provide luxurious body care while using rich natural ingredients and making a minimum impact on the earth.”Herban Lifestyle’s NakedTM Line is particularly good for people with allergies and skin sensitivities because they are made without essential oils, which require large amounts of precious plants and, since they have potent medicinal properties, many are contraindicated for pregnant and nursing women. Instead, Naked products are scented with herbs, oils, salts, hydrosols, and dried flowers.
In keeping with Herban Lifestyle’s commitment to the earth, all Naked products come in glass or aluminum containers with 100% recycled labels. As with all Herban Lifestyle products, 10% of gross sales from the Naked line are donated to non‐profits promoting the health and wellbeing of people and the planet. On October 20 the proceeds will be donated to Miriam’s Kitchen in Washington, DC.
Door prizes provided by the following sponsors: Live Green, Danielle Pilon Makeup, Karen Leonard Photo, Erin Mapes, Vintage Renewal and Zosimos Makeup.
